What is a Farmstop?
Our model is simple, and powerful: we’re building a space where farmers can sell their fresh, locally grown goods directly to consumers, every single day.
A Farmstop is a return to how grocery shopping used to be, before industrial food systems and long supply chains.
It’s a daily, year-round market where small, local farms sell directly to you. Farmers set their prices and keep 70% of each sale, so your money stays close to home and supports the people who grow your food. No middlemen, no guesswork. Just real food, from real people.
Unlike a traditional market that’s open only once a week, or a grocery store where farmers sell through a distributor, a Farmstop brings the best of both worlds together. You get convenient access to fresh, seasonal food, and farmers get a reliable way to connect with the community and earn a fair living.
This is the original grocery model. Before grocery stores were big-box and ingredient labels got long and unrecognizable, neighbors bought their food from nearby farms, bakeries, and butchers. We’re bringing that back.
Over time, America has drifted far from this connection, building a food system that separates consumers from the source. The result? A lack of transparency, ultra-processed ingredients, and a loss of trust in what we eat.
At Farmer’s, we’re rebuilding that trust by making it easy to shop local, know your farmers, and actually know what’s in your food. A Farmstop isn’t just convenient, it’s a movement back to what food is meant to be.
Learn more about how the farmstop model is working around the country
Meet the Team
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Caroline Rogers
FOUNDER/OPERATOR
Caroline is a small farm owner, mother, and the driving force behind Farmer's. She spent years in real estate development learning how to build spaces that bring people together — and eventually realized the most important space missing in New Orleans was a place to actually buy food from the people who grow it. When she's not at the farmstop, she's most likely chasing cows and kids on the farm, preferably with a wine glass in hand.
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Mike Bertel
FOUNDER/FARMER
Mike Bertel is a husband, father, and resident of the Bayou St. John neighborhood. He splits his time between New Orleans and the family farm in Poplarville, Mississippi. With a degree in Agricultural Business from Colorado State University, Mike is focused on sustainable land management and the preservation of both natural and built environments. His work reflects a steady commitment to community and tradition.
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I'Lani Roberts
GENERAL MANAGER
I’Lani is a Louisiana-based operations manager, private chef, and mom to Mocha (dog) and Toulouse (cat). Deeply community-driven, she brings years of experience in sales, hospitality, and building thoughtful systems behind the scenes. Her work centers on creating intentional, honest spaces while supporting local producers and strengthening the connection between food and community. When she’s not working, you’ll likely find her hosting casual dinner hangs, bringing people together over local ingredients and meaningful conversation.
Contact us
Have a question, a great idea, or some veggies to sell? Get in touch - we’d love to hear from you.
If you grow it, raise it, or make it locally, and want to explore how we might work together, We’re always looking to support and collaborate with growers, producers, and community members across Louisiana and Mississippi.
Welcome to the Farmer’s community! We’re glad you’re here.